Legal marijuana sales across Illinois and Michigan topped nearly $2 billion in 2020, and both states are expected to see double-digit growth in years to come. (Sources: New Frontier Data, Benzina.com, Marijuanamoment.net)
A pioneer in cannabis media, Hearst is bringing its world-class solutions to Michigan and Illinois. Partner with Hearst Midwest Media Group to target and reach your ideal audience and capture your piece of this rapidly growing market segment.
Digital Marketing Services
Capture the attention of an audience looking to learn more about the benefits of cannabis by improving your reach across multiple platforms with digital solutions including:
- Display advertising
- Email marketing
- High-impact rich media
- Interactive Green State content hubs
- and more!
How are you differentiating your brand in an increasingly saturated market? Let us help you engage your audience by telling your story! Our content marketing experts, The StoryStudio, will deliver your message through carefully crafted content. We provide:
- Custom brand story (print and online)
- Video marketing
- Targeted distribution
- Native advertising
Website Creation & Management
Increase foot traffic to your dispensary, explain the benefits of your products, and boost online sales with an easy-to-use, responsive website. Our web experts will:
- Increase conversions by optimizing the user experience
- Ensure your site is mobile-friendly
- Provide detailed reporting regarding site visitor
Putting Cannabis in the Spotlight
Hearst Connecticut Media Group brings you GreenState, a digital media hub with special sections that reflects epicenter of the legalization movement: innovative, iconoclastic, inclusive. Through engaging, thorough service and lifestyle journalism, GreenState answers the questions and covers the topics that matter most to the cannabis curious.
Browse Examples Of Our Work
HCMG’s portfolio of news properties has an obligation to inform our community about how cannabis policy affects their LIVES, COMMUNITIES and WORLD. Loyal readers pick up the paper and visit our sites for unrivaled coverage of from our trusted team of columnists and reporters.
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Meet Our Strategic Cannabis Expert
Strategic Accounts, Cannabis
Bio: Adam develops a unique understanding of his clients’ experience. He uses those insights to create integrated marketing solutions designed to maximize revenue. Adam’s creativity and methodical approach make him a valuable partner for clients looking to improve ROI.
Contact Us About Canna-Advertising Today
For companies in the cannabis industry, there are a lot of potential roadblocks when trying to raise brand awareness and build customer loyalty. As part of a highly regulated industry, cannabis marketing and advertising requires a deep understanding of local and state laws to make sure that businesses remain compliant and on the right side of the law. This is where we come in. Our team of cannabis advertising experts can help you navigate the landscape and reach your customer-base with integrated marketing strategies custom-designed with your brand and audience in mind. If you are ready to take your cannabis marketing to the next level, get in contact today: