CANNABIS ADVERTISING SOLUTIONS TO HELP YOU REACH YOUR CUSTOMERS

Download Media Kit ➜ Request Rates ➜
 

CANNABIS MARKETING

Legal marijuana sales across Illinois and Michigan topped nearly $2 billion in 2020, and both states are expected to see double-digit growth in years to come. (Sources: New Frontier Data, Benzina.com, Marijuanamoment.net)

A pioneer in cannabis media, Hearst is bringing its world-class solutions to Michigan and Illinois. Partner with Hearst Midwest Media Group to target and reach your ideal audience and capture your piece of this rapidly growing market segment.

Digital Marketing Services

Capture the attention of an audience looking to learn more about the benefits of cannabis by improving your reach across multiple platforms with digital solutions including:

  • Display advertising 
  • Programmatic
  • Geo-fencing
  • Email marketing
  • High-impact rich media
  • Interactive Green State content hubs
  • and more!

Creative Services

How are you differentiating your brand in an increasingly saturated market? Let us help you engage your audience by telling your story! Our content marketing experts, The StoryStudio, will deliver your message through carefully crafted content. We provide:

  • Custom brand story (print and online) 
  • Video marketing
  • Photography
  • Targeted distribution
  • Native advertising

Website Creation & Management

Increase foot traffic to your dispensary, explain the benefits of your products, and boost online sales with an easy-to-use, responsive website. Our web experts will:

  • Increase conversions by optimizing the user experience
  • Ensure your site is mobile-friendly
  • Provide detailed reporting regarding site visitor

Putting Cannabis in the Spotlight

Hearst Connecticut Media Group brings you GreenState, a digital media hub with special sections that reflects epicenter of the legalization movement: innovative, iconoclastic, inclusive. Through engaging, thorough service and lifestyle journalism, GreenState answers the questions and covers the topics that matter most to the cannabis curious.

Browse Examples Of Our Work

HCMG’s portfolio of news properties has an obligation to inform our community about how cannabis policy affects their LIVES, COMMUNITIES and WORLD. Loyal readers pick up the paper and visit our sites for unrivaled coverage of from our trusted team of columnists and reporters.

Latest from the Blog

April 12, 2021
Published by marketing at April 12, 2021

2021 MI Home & Garden Virtual Showcases

The U.S. home improvement market is expected to remain strong during 2021 with homeowners continuing to invest in new projects. […]
Do you like it?
0 Read more
May 6, 2020
Published by marketing at May 6, 2020

Free Borrell Webinar – Crisis Marketing Part II: The Grand Reopening

Most states have stay-at-home restrictions that are expiring soon, and some have already begun lifting business restrictions. Will it result […]
Do you like it?
0 Read more
April 29, 2020
Published by marketing at April 29, 2020

Fun, Free Brand Exposure During Social Distancing

In a time of social distancing, people of all ages are craving the company of friends and family and their […]
Do you like it?
0 Read more

Meet Our Strategic Cannabis Expert

Cannabis

Adam Shapiro

Strategic Accounts, Cannabis

Bio: Adam develops a unique understanding of his clients’ experience. He uses those insights to create integrated marketing solutions designed to maximize revenue. Adam’s creativity and methodical approach make him a valuable partner for clients looking to improve ROI. 

Contact Us About Canna-Advertising Today

For companies in the cannabis industry, there are a lot of potential roadblocks when trying to raise brand awareness and build customer loyalty. As part of a highly regulated industry, cannabis marketing and advertising requires a deep understanding of local and state laws to make sure that businesses remain compliant and on the right side of the law. This is where we come in. Our team of cannabis advertising experts can help you navigate the landscape and reach your customer-base with integrated marketing strategies custom-designed with your brand and audience in mind. If you are ready to take your cannabis marketing to the next level, get in contact today: